About Us
Last updated: January 2026
UK Platform Choice is an independent comparison service for UK online casinos licensed by the UK Gambling Commission. It is free for readers to use.
What we do
We help UK players weigh up licensed casino platforms clearly and honestly, so the choice of where to play is easy to make and easy to trust.
How the site is funded
When a reader signs up through one of our links, we may receive a commission (revenue share or CPA). That funding is what keeps the service free.
Editorial independence
Commissions never buy a ranking. We compare only UKGC-licensed operators, and any sponsored placement is labelled as such.
Our scoring criteria
- UKGC licensing and player protection
- Bonus fairness and real value
- Withdrawal speed and support quality
- Game range and mobile experience
- Verified player feedback
Built on trust
Honest guidance matters more to us than a short-term fee. That is how we keep readers coming back.